A Google search for "fashion" returns over 398,000,000 links to a variety of sites offering hard news, blogs, photo/video features and retail shopping options. Independent voices now have the means to distribute their own philosophies, preferences and opinions. Glossy print publications remain highly influential, but they are no longer the sole arbiters of style. 'The web is the most fashionable thing out there,' says Senior Fashion Reporter for ZOOZOOM, Xenia Viray. She adds, 'I don't know anybody... who... doesn't find half of the information they talk to their friends about that day from the internet. And that's exactly what fashion is about. It's about drumming up buzz. It's about doing it quickly and it's about making people want more. And the web is the perfect place for fashion.'
Can fashion shift from dictator to facilitator? more...