Press Coverage [Press Releases and Press Coverage Archives]
Pierce Mattie puts ZOOZOOM in Top 20 Magazines to Watch in 2008
Pierce Mattie puts ZOOZOOM in Top 20 Magazines to Watch in 2008
Pierce Mattie Public Relations has comprised a list of the hottest magazines ranging from industry leaders, quickly emerging stand outs, as well as publications that will be launching in 2008. ZOOZOOM is placed alongside Vogue, W and O (Oprah). We assume we'll be watching ZOOZOOM come up and Vogue go down!
Read the full article.
The BUZZ
Design Week Discuss the Relative Successes of Glossy Magazines' Online Presences
Design Week Discuss the Relative Successes of Glossy Magazines' Online Presences
In an article that acknowledges 'The glossy magazine is still finding an accommodation with the Web' ZOOZOOM is cited as an example of excellence by The Director of the Webbys.
'It is the possibilities for interaction, video and moving imagery that fuel Web design opportunities. 'They won't be able to replace the tactile reading experience, but you can watch a runway show,' adds Davies, citing fashion e-zine ZOOZOOM as a site that, even without a paper edition, has gained a sumptuous top-end magazine feeling.'
Read the full article.
NY Times Style Section Observes ZOOZOOM Drops Michael Kors
NY Times Style Section Observes ZOOZOOM Drops Michael Kors
ZOOZOOM has dropped Michael Kors from Fashion Wars. While ZOOZOOM publisher David McIntyre expressed regret that Kors will not be able to fight to retain his crown, he explained the reason behind the decision. "We and our viewers have shown Michael a lot of love, voting him into the top spot twice in succession, but that love has not been returned and our photographers and editors were not granted admission to his show at Bryant Park this past season, So Mr. Kors' grievous snub to our viewers is being returned."
In a discussion of the Designer of the Year the NY Times Style Section notes: 'Not everyone would agree. An online magazine called ZOOZOOM, issued a statement on Monday denouncing Michael Kors, who had won its user-voted fashion wars. Mike Hartley, its chief executive, said Mr. Kors had declined to invite a writer from the site to his show.
'I think if we were a print publication, we would have had access,' Mr. Hartley said.'
Read the full article.
Ad Age say 'Advertisers Rethink Long-Held Allegiance to Print'
Fashion Marketers See Good-Looking Ad Options Online - Style Sites' Inventory makes Advertisers Rethink Long-Held Allegiance to Print
Ad Age say 'Print fashion power Condé Nast Publications keeps enhancing its popular Style.com and Men.Style.com as it tries to fend off players such as Glam and Fashionista that have entered the game more recently. There's also competition from McEye Media's ZOOZOOM, which calls itself the "the original online glossy" and was the first fashion site to offer full-screen ads. Now The New York Times is developing a sophisticated site for T: The New York Times Style Magazine. If it achieves what Times executives hope when it goes live in December, fashion marketers will have one more reason to rethink their allegiance to print. Read the article in full.
ZOOZOOM's Publisher, David McIntyre, and CEO, Mike Hartley, answer Media Bistro's Questions About Their Recent Webby Success
ZOOZOOM's Publisher, David McIntyre, and CEO, Mike Hartley, answer mediabistro.com's questions about their recent Webby success in the following article at mediabistro.com. Q&A: ZOOZOOM, Webby-Landing 'Online Glossy'
mediabistro.com introduced the story as follows: 'Anyone who's paged through the September issue of a fashion mag and claimed they aren't reading partly for the resplendent double-page ads is yanking your chain - who wouldn't? Seldom is content and advertising on such even footing as when the major print glossies strive to sway the hearts and minds of fashion consumers with their annual September opus. But how to replicate the experience online? Better yet, how to maximize the year-round opportunity the Web presents? 'Online glossy' and two-time Webby winner zoozoom.com may have the answer (hint: 'you' and your user-generated content have little to do with it). We put some questions to ZOOZOOM CEO Mike Hartley and Publisher David McIntyre, who filled us in via email.' Read the article in full.
IAB SmartBrief Selects ZOOZOOM Creative Director's Article for Newsletter
The IAB SmartBrief liked ZOOZOOM Creative Director Mike Hartley's article published in Ad Age on July 9th and linked to it in their daily newsletter.
The original article can be found in Ad Age here.
ZOOZOOM's Creatve Director Mike Hartley Speaks His Mind on Online Advertising in Ad Age's CMO Strategy Section
Mike Hartley, ZOOZOOM's Creative Director, was published yesterday in the CMO Strategy Section of Ad Age. He was voicing his opinion in the article: What Matters Online? Content, of Course
The article reflects on the poor Internet advertising average click-through of 1% and compares this with the significantly higher averages ZOOZOOM achieves. The conclusion: 'it's the content stupid.'
Advertising Age Quotes ZOOZOOM's Creatve Director
Mike Hartley, ZOOZOOM's Creative Director was quoted yesterday in Matt Kinsey of Advertising Age's article 'A Social Network With Style: MySpace Builds Fashion Community'.
It's a great article that looks at the Fashion channel within MySpace and News Corp's hopes and aspirations. 'MySpace is hoping to do for fashion what it's done for music.' Kinsey suggests the recently launched channel could struggle to lure high-end apparel marketers and we agree. Whilst we note that the MySpace Fashion channel is running a video of a Chanel's Cruise Line Runway Show, we also note that this is running next to an ad for Bratz, a Barbie Doll competitor. I'm sure Bratz are pleased, I'm not sure what Chanel would think.
The thing is, MySpace's users are the same people that buy music and they are not the same people that buy Chanel. Perhaps the channel should be renamed 'The Style Channel' to make it more in keeping with its publishing partner (a href="http://www.instyle.com">instyle.com.
The IAB Informer liked the article and linked to it in their daily newsletter.
ZOOZOOM Fashion Wars In NY Times Feature
Just in case you missed the April 1st. edition of The New York Times that had an article featuring ZOOZOOM's Fashion Wars, here's a link to the story.new_york_times_story
It seems that Barbara Bush is a fan, she fought over 300 battles!
"After fighting over 300 battles she thought it would make a sensational alternative to the ripped limbs and broken hearts of conventional warfare."
Check it out and enjoy the rest of your weekend!
David McIntyre
Publisher
ZOOZOOM
Ad Age Recognizes ZOOZOOM's Branded Environment
In an article posted on January 30, 2006, Ad Age's Media Guy [Simon Dumenco] discussed the 'the curiously old-fashioned fashion world' and branding online.
'Advertisers and readers will always support glossies, right? No, they won?¢‚Ǩ‚Ñ¢t.' says Simon,
He then goes on to discuss when fashion advertisers might aim to brand themselves online and mentions Diesel's ads on ZOOZOOM as the beginning of this movement.
'Diesel has already created one static ad that appears only online, at ZOOZOOM.com.'
Read Media Guy's Article in Full
Check out our Diesel Ads
Jaffe Juice January 15th 2006
Jaffe Juice says 'magazines can't even kill a fly'
Writing about the recent MPA campaign Jaffe Juice says '(they) belabor a pathetic state of denial that this is all just a bad dream and if we continue to hug our magazines even harder, this will all go away...
Now, online fashion magazine, ZOOZOOM, is taking aim at their offline counterparts, with this viral video that insuniates that magazines are pretty much good for nothing...'
The Jaffe Juice post
ZOOZOOM's 'Doing It' Campaign
ZOOZOOM's Flyral Video
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