Ad Age say 'Advertisers Rethink Long-Held Allegiance to Print' [Press Releases and Press Coverage]
Ad Age say 'Print fashion power Condé Nast Publications keeps enhancing its popular Style.com and Men.Style.com as it tries to fend off players such as Glam and Fashionista that have entered the game more recently. There's also competition from McEye Media's ZOOZOOM, which calls itself the "the original online glossy" and was the first fashion site to offer full-screen ads. Now The New York Times is developing a sophisticated site for T: The New York Times Style Magazine. If it achieves what Times executives hope when it goes live in December, fashion marketers will have one more reason to rethink their allegiance to print. Read the article in full.
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