Democracy is Back in Fashion [Press Releases and Press Coverage]

FOR IMMEDIATE RELEASE: New York, Aug 24rd.

Democracy is Back in Fashion :: ZOOZOOM Announces Fashion War Winners.

With over 350,000 votes cast ZOOZOOM will announce the winners (and losers) of its Fall 2007 Fashion Wars on Monday 27th Aug. 2007

Democracy is in fashion again and ZOOZOOM is ready to give the people what they want. With the Spring/Summer 2008 shows just around the corner and the Fall collections ready to leave the runway and hit the streets, it's time to tally the votes from ZOOZOOM's Fashion Wars and find out the style consensus.

Michael Kors takes first place for the second consecutive season.

With over 350,000 votes cast on Fashion Wars, this past season witnessed twice the number of confrontations than the season before and this time (just as last time,) the overall winner was none other than Michael Kors. Now that Michael has been sitting on the throne for two seasons in a row, the American Sportswear staple has proven that many of us are still looking for Pierre Cardin's classic women's suit, but in fabrics that are comfortable and cuts that are updated.

Up there with Kors in neutrals, knits, jeans, and grays (yet another crowd-pleasing runway trend!) were Yigal Azrouel, and Chris Han. Beyond street-friendly tops and bottoms, it seemed the fashionistas were dreaming of the nightlife... Other favorite looks included Jason Wu's clean modern evening wear, Marc Bouwer's no holds barred silver gown, Carmen Marc Valvo's structured simplicity.

Alexandre Herchcovitch dumped!

We seem to be straddling the fence on the fur issue this year. Fur was included in both top looks (Michael Kors), and least favorites (Chaiken). And despite Alexandre Herchcovitch's unwavering boldness and political temperament, his garbage bag environmental statement was more of an art piece than an outfit for our voters. While Heatherette is always full of freak raving fun, it's outrageousness doesn't seem to fly in war.

'Fashion Wars' is an interactive feature in ZOOZOOM - The Original Online Glossy - in which viewers vote for their favorite outfits by America's top designers. The contest features 98 Designers, 2,500 outfits and 28 categories.

Visit fashionwars to see the contest in action. (note: The voting is over but you can still play to get a sense of how it works)

View the complete story with all the results here at http://zoozoom.com/#type=story&id=675

Hi-Res press images are available for all featured outfits, please call Xenia at 212 629 7335 or email press@zoozoom.com.

Overall Winners

Overall Losers

About Fashion Wars.

Fashion Wars presents two pictures and the viewer clicks on their favorite to cast a vote. The outfits can be from the same designer or from a given look or season's trend, such as 'short shorts'. The images are picked at random and the results of each battle are recorded.

The purpose of the site is to add fun to the process of learning about the latest fashion trends and perhaps influence the future.

ZOOZOOM's next fashion war will launch on the 14th of October 2007

Press Images Available call 212-629-7335
All other enquiries contact David McIntyre 917 923 7696

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