ZOOZOOM's Publisher, David McIntyre, and CEO, Mike Hartley, answer Media Bistro's Questions About Their Recent Webby Success [Press Releases and Press Coverage]
ZOOZOOM's Publisher, David McIntyre, and CEO, Mike Hartley, answer mediabistro.com's questions about their recent Webby success in the following article at mediabistro.com. Q&A: ZOOZOOM, Webby-Landing 'Online Glossy'
mediabistro.com introduced the story as follows: 'Anyone who's paged through the September issue of a fashion mag and claimed they aren't reading partly for the resplendent double-page ads is yanking your chain - who wouldn't? Seldom is content and advertising on such even footing as when the major print glossies strive to sway the hearts and minds of fashion consumers with their annual September opus. But how to replicate the experience online? Better yet, how to maximize the year-round opportunity the Web presents? 'Online glossy' and two-time Webby winner zoozoom.com may have the answer (hint: 'you' and your user-generated content have little to do with it). We put some questions to ZOOZOOM CEO Mike Hartley and Publisher David McIntyre, who filled us in via email.' Read the article in full.
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