ZOOZOOM's Creatve Director Mike Hartley Speaks His Mind on Online Advertising in Ad Age's CMO Strategy Section [Press Releases and Press Coverage]
Mike Hartley, ZOOZOOM's Creative Director, was published yesterday in the CMO Strategy Section of Ad Age. He was voicing his opinion in the article: What Matters Online? Content, of Course
The article reflects on the poor Internet advertising average click-through of 1% and compares this with the significantly higher averages ZOOZOOM achieves. The conclusion: 'it's the content stupid.'
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