Advertising Age Quotes ZOOZOOM's Creatve Director [Press Releases and Press Coverage]
Mike Hartley, ZOOZOOM's Creative Director was quoted yesterday in Matt Kinsey of Advertising Age's article 'A Social Network With Style: MySpace Builds Fashion Community'.
It's a great article that looks at the Fashion channel within MySpace and News Corp's hopes and aspirations. 'MySpace is hoping to do for fashion what it's done for music.' Kinsey suggests the recently launched channel could struggle to lure high-end apparel marketers and we agree. Whilst we note that the MySpace Fashion channel is running a video of a Chanel's Cruise Line Runway Show, we also note that this is running next to an ad for Bratz, a Barbie Doll competitor. I'm sure Bratz are pleased, I'm not sure what Chanel would think.
The thing is, MySpace's users are the same people that buy music and they are not the same people that buy Chanel. Perhaps the channel should be renamed 'The Style Channel' to make it more in keeping with its publishing partner (a href="http://www.instyle.com">instyle.com.
The IAB Informer liked the article and linked to it in their daily newsletter.
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