ZOOZOOM Wins 2007 Fashion Webby [Press Releases and Press Coverage]

For Immediate Release
05 01 07
McEye Media Inc.
212 629 7335

ZOOZOOM Wins Best Fashion Website in 11th Annual Webby Awards.

ZOOZOOM, the Original Online Glossy, has won the Webby Award for Best Fashion Website for the second time in its history. Hailed as the "Oscars of the Internet" the Webby Awards is the leading international award honoring excellence on the Internet. The online magazine, which is published by McEye Media, has also been named an Official Honoree for its video coverage of New York Fashion Week. http://www.zoozoom.com

More stylish than ever.

Publisher David McIntyre said "It's a great honor. It's a great time to be ZOOZOOM. From the beginning our main focus has been producing original high-end content. We believe Web 3.0 will be about professionally produced content, and now after six years it feels like the industry is moving towards our model. Major fashion houses are advertising with us and our inventory is sold out. This reinforces our ongoing position as one of the premium fashion destinations."

ZOOZOOM prides itself on its content and design. They commission their own fashion and beauty editorials that are comparable in quality and creativity to high-end, glossy print magazines. The resulting features are presented large, so you can see every stitch. But the other side of the ZOOZOOM success story is their non- intrusive full-screen advertising delivery system which is returning results that are breaking industry records: select campaigns are enjoying click-through rates of over 27%. Currently, one major online fashion store is also sponsoring ZOOZOOM's editorial fashion and providing stockist links direct to their store. You can click through and buy any of 19 items direct from the editorial.

ZOOZOOM's viewers commended ZOOZOOM with these statements during the Webby People's Voice Awards:

"Fashion is a disease and ZOOZOOM is the cure!"
RickyRicky

"Unquestionably the best! Not only best on the web, but ZOOZOOM would easily be best in print and all other forms of media. Constantly updating the material, ZOOZOOM is razor sharp at the cutting edge. Everything from editorials to advertising, ZOOZOOM is light years ahead of the pack. The folks at ZOOZOOM do not skimp on anything; therefore, they are unequaled in class, integrity, and innovation..."
Onemorecup

"ZOOZOOM has the best writing team ever assembled for an online Fashion Mag. Kudos."
Romy Emmanuel

"I LOVE ZOOZOOM! Gorgeous photos that are big and bold, a great fashion point of view, provocative and inspirational. Did I mention Gorgeous? I love it and maybe if Bob Geldof had ZOOZOOM, he would have had a reason to love Mondays..."
Cookie1

"The medium is the message ...like an international glossy magazine you'd pay 20 bucks for, free and constantly updated."
mto

"The Webby Awards honor the outstanding work that is setting the standards for the Internet," said David-Michel Davies, executive director of The Webby Awards. "ZOOZOOM's nomination is a testament to the skill, ingenuity, and vision of its creators."

About ZOOZOOM:
ZOOZOOM's advertisers include: Chanel Fashion and Chanel Fragrance and Beauty, NET-A-PORTER.COM, Diesel, L'Oreal Paris New Vive Pro and Feria, Neiman Marcus, Clinique Happy, CITIZEN:Citizen.

ZOOZOOM has 150,000 unique visitors per month.

ZOOZOOM publishes original, edited and exclusive content that is consonant with the finest brands.

The ads (like the magazine) are big - the double page unit scales full-screen and has no competing brand assets.

The ad does everything its print counterpart does and more. It can be shared, clicked, tracked and updated - all in real time. You can even print it!

ZOOZOOM's experience with fashion designers, retailers and non- endemic advertisers enables the team to help brands achieve their goals.

As more and more people spend less time reading magazines and more time online, ZOOZOOM is in the right place. As they tell their clients "We're online, just like your customers."

Rated by TIME as one of the coolest websites of 2005; Webby Nominated for Best Fashion Site in 2005 and Webby Winner of Best Fashion Site 2002; ZOOZOOM has also been Adobe Site of the Day, winner of a Silver Davey and is the current holder of The Pixel Awards, Fashion.

About The Webby Awards:
Hailed as the "Oscars of the Internet" by the New York Times, The Webby Awards is the leading international award honoring excellence on the Internet, including Websites, Interactive Advertising, Online Film & Video, and Mobile Websites. Established in 1996, the 11th Annual Webby Awards received a record 8,000 entries from all 50 states and over 60 countries worldwide. The Webby Awards is presented by The International Academy of Digital Arts and Sciences. Sponsors and Partners of The Webby Awards include: Adobe; The Creative Group; Verizon; AOL Video; dotMobi; Level3; Adweek; Fortune; Reuters; Variety; Wired; IDG: Brightcove; PricewaterhouseCoopers; 2advanced.Net; KobeMail and Museum of the Moving Image.

About the International Academy of Digital Arts and Sciences (IADAS):
The International Academy of Digital Arts and Sciences is dedicated to the creative, technical, and professional progress of the Internet and interactive media. The Academy is an intellectually diverse organization that includes over 500 members consisting of leading experts in a diverse range of fields, such as musician David Bowie, Virgin Group founder Richard Branson, Internet inventor and Google Chief Internet Evangelist Vinton Cerf, "Simpsons" creator Matt Groening, Real Networks CEO Rob Glaser, and fashion designer Max Azria. For more information, visit www.iadas.net.

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