ZOOZOOM launches The ZOO Daily - snack size bites of fashion and beauty [Press Releases and Press Coverage]

Date May 16 2007
New York

Two-time Webby Award winner zoozoom.com launches 'The ZOO Daily'

ZOOZOOM, the Original Online Glossy, announces the launch of 'The ZOO Daily'. Creative director Mike Hartley describes it as "gorgeous snack size bites of fashion, beauty, culture and media" that will be of the same high quality that makes ZOOZOOM the leading online fashion magazine.

While ZOOZOOM has been successful in building a loyal audience that returns weekly and monthly to spend time with its luxurious editorial content, The ZOO Daily's stream of fashion-centric news and views will give their readers a reason to come back every day.

ZOOZOOM editor in chief Kelley Quan says "We've been producing high quality fashion and beauty editorials like those you find in the 'well' of a magazine; with The ZOO Daily we're bringing our readers daily 'front of book' content".

Sneak preview of the first week's content.

MONDAY
Where Style Meets Science: Gold
Gold Exhibit at American Museum of Natural History

TUESDAY
Take Me to the Carnival
Jessica Nails has done it again!

WEDNESDAY
Tote About The Town
Fendi Silver Leather Tote Bag

THURSDAY
And the Band Played On
Album Review of Elliott Smith's 'New Moon'

FRIDAY
CONSTRUKT 4
Celebrate fashion and fabric innovations.

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In keeping with the main magazine, the ZOO Daily's content is original and is created for ZOOZOOM. This is an approach to online publishing that is unique and sets ZOOZOOM and The ZOO Daily apart from other online destinations. All the talk in web publishing concerns user generated content - a bit like Tom Sawyer tricking his friends into whitewashing the fence; ZOOZOOM's approach, on the other hand, is akin to commissioning Leonardo da Vinci to paint the Mona Lisa.

ZOOZOOM prides itself on its content and design. Commissioning all their own fashion and beauty editorials, ensuring that the quality and creativity are as good and better than print, the resulting features are presented FULL SCREEN, so you can see every stitch.

But ZOOZOOM is not just a pretty face: their non-intrusive advertising delivery system is giving their clients results that are breaking industry records with some select campaigns enjoying click-through rates of over 27%!

About ZOOZOOM:

Awards and Commendations.
2007 Fashion Webby Winner, Rated by TIME as one of the coolest websites of 2005; Webby Nominated for Best Fashion Site in 2005 and Webby Winner of Best Fashion Site 2002; ZOOZOOM has also been Adobe Site of the Day, winner of a Silver Davey and is the current holder of The Pixel Awards, Fashion.
Design

ZOOZOOM's Advertisers Include
Chanel Fashion and Chanel Fragrance and Beauty, net-a-porter.com, Diesel, L'Oreal Paris New Vive Pro and Feria, Neiman Marcus, Clinique Happy, CITIZEN:Citizen.

* ZOOZOOM publishes original, edited and exclusive content that is consonant with the finest brands.

* The ads (like the magazine) are big - the double page unit scales full-screen and has no competing brand assets.

* The ad does everything its print counterpart does and more. It can be shared, clicked, tracked and updated - all in real time. You can even print it!

* ZOOZOOM's experience with fashion designers, retailers and non-endemic advertisers enables the team to help brands achieve their goals.

* As more and more people spend less time reading magazines and more time online, ZOOZOOM is in the right place. As they tell their clients "We're online, just like your customers."

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