Ad Age Recognizes ZOOZOOM's Branded Environment [Press Releases and Press Coverage]
In an article posted on January 30, 2006, Ad Age's Media Guy [Simon Dumenco] discussed the 'the curiously old-fashioned fashion world' and branding online.
'Advertisers and readers will always support glossies, right? No, they won?¢‚Ǩ‚Ñ¢t.' says Simon,
He then goes on to discuss when fashion advertisers might aim to brand themselves online and mentions Diesel's ads on ZOOZOOM as the beginning of this movement.
'Diesel has already created one static ad that appears only online, at ZOOZOOM.com.'
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