ZOOZOOM's 'Doing It' Campaign [Press Releases and Press Coverage]
In the summer we spoofed a Magazine Publishers of America campaign that can be seen at magazine.org.
The MPA campaign seeks to position print magazines as a 'real' activity in an increasingly cold, green, virtual, future world. It suggests that the printed matter itself will be our comfort blanket. While this may be true for some, ZOOZOOM Partners and readers included, content is the real comfort blanket and is what we cherish and what we love.
ZOOZOOM publishes original glossy magazine content on the web every week. Our readers cherish and love it. They read it online every day. Our campaign shows them and us 'Doing It' right now. You can't get much more real than that.
Many thanks to all our readers and supporters.
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Index [Press Releases and Press Coverage]