Brit Fashion Week Advertising Blow Up In New York City [Press Releases and Press Coverage]

Two brash Brits launched a new version of ZOOZOOM, the Webby (Internet Oscar) winning fashion website, during New York City's fashion week. The site is a visual feast: photography driven, it seeks to bathe the viewer in full screen luxurious images the likes of which have not been seen on the internet. 'See the picture not the internet' is one of their taglines and they're right.

To David McIntyre (Publisher), Kelley Quan (Editor In Chief) and Mike Hartley (Design and Technology) this is nothing new. They've been pushing the internet medium for several years with full screen fashion imagery to rival that of the best fashion magazines. The Webby is testament to this.

What is new is the non-intrusive rich media full-screen advertising they have introduced on the site. They brag they have created a truly elegant, user friendly and non-intrusive way to deliver full-screen advertising on the web. 'We believe ads work when they are relevant and in context. People don't hate ads. They hate bad ads and bad ad placement.' says Mike Hartley. Diesel, Clinique and L'Oreal agree. They've placed ads on the site and are getting great feedback about the beautiful imagery and interactivity built into their ZOOZOOM campaigns.

'ZOOZOOM advertising is about branding on the web. As the amount of time spent reading magazines declines, the rates of viewing websites are increasing four-fold. Whilst we are mindful of the metrics internet advertising can deliver, we aim to dilate the pupils of our viewers and excite them with our ads. We want the viewer to know they are looking at a desirable product and for that to be the lasting impression. We aim to do all this in addition to facilitating their purchase of a product or finding out more about it as most internet advertising seeks to do.' says David McIntyre.

Mike Hartley
V.P. Design and Technology
ZOOZOOM